Changes in Communication Rhythms
By now many of you may have noticed that you haven’t received the May edition of the monthly High-Lites—we know you anxiously await it the first Saturday of every month! Well, I hope it won’t disappoint you too much to learn that no May edition is forthcoming. In fact, the monthly High-Lites are going on an extended hiatus as part of some broader changes we're making with our weekly and monthly communications.
It was about three years ago that we adjusted our weekly and monthly communication rhythms here at the church, moving from a weekly mailed newsletter to a weekly email and monthly mailing. Several of you also continued to receive a weekly mailed version of the email.
This was all done in an effort to increase points of contact through the week by meeting folks more where they increasingly are, which is online, as well as provide space for more “story based” news in the monthly mailing. We’ve used that mailing to report back from retreats and mission trips, and tell stories about different ministries and happenings at the church. Recently, Susan Broome has interviewed different members as part of a series we called “I Am FBCX.”
There were many successes in this change in rhythm, especially with regard to the email, which is widely read and has proven an effective tool. But we’ve also realized we’ve lost some things as well.
For one, we’ve noticed that with all that’s going on at the church, the email can’t help but get long. Folks typically only scroll down so far, and so news and announcements further down the email tend to get overlooked.
We’ve also realized that this new rhythm has not facilitated folks checking out news and announcements from parts of the church with which they may not have regular contact. For instance, the updates on children’s ministry haven’t always caught the eye of senior adults, and so forth.
We’ve also realized that there is no better way to communicate news and announcements than on Sundays in the bulletin and from the chancel at the end of worship.
So we’re going to make some changes.
What’s staying the same:
The weekly email. We will continue to send a weekly email, likely still on Tuesdays, that will include all the information you’ve come to expect.
What will be expanded:
The Sunday worship bulletin. The bulletin will now serve as both an order of worship and weekly newsletter. It will be in booklet form, 12 pages long, and will include regular space for general church news and announcements, children, youth, adults, missions, and others. Digital copies of this bulletin will be available on the church website. If you currently receive a weekly mailed version of the email, you will now receive this bulletin in the mail. To be clear, if you currently receive a weekly mailing from the church, you will continue to do so.
What’s going away:
The monthly mailed High-Lites. Since we will have a weekly printed newsletter as part of the Sunday bulletin, we will no longer mail a separate monthly.
Our hope is that this new rhythm will streamline our communications, while at the same time give more points of contact each week, and make it easier for folks to see whats going on across all the different ministries of the church.
This final point, for me, is the most important. Consistently, one of things we hear most from folks is how they love that we’re an intergenerational church. But we also know that it’s easy to silo off into our own age groups or areas of ministry. It’s my great hope that this new, expanded weekly bulletin will help us connect better across the different parts of the church.
Look for this new rhythm to begin in June, and in the meantime please don’t hesitate to reach out to me or the office staff if you have any questions.